Southern fried chicken, mother’s recipe, modern fun environment — need we say more? This project was extremely fun, from branding through to design and executing the build. While building a great relationship with a new client, everything felt aligned.
At one point, we were doing branding, design, and build all at the same time due to time constraints. It was such a great team effort from everyone involved, and the results were incredibly pleasing for a 7-week turnaround.
Regarding the work itself, the essence was playful, colourful, bold, current environment. First, we aimed to understand the brand and create the foundations and culture of the company. Bold and curvy edges in the logo gave it that fun and playful element.
Then we brought more colour into the space with brand colours and base tones, tile finishes, and heavy rendered surfaces nearby. We also focused a lot of our attention on street appeal, given the location — stretching out into the street with boldness and colour, with a large overhead ceiling feature, elongated custom banquette seating, and outdoor high bar tables with brand-oriented umbrellas. We also added sensory experiences with the smell of fresh thyme and rosemary to entice the passing crowd.
Fricken really did pack a punch and has become a new local favourite.
More Info
Our client came to us asking for a design and build, and at this point, we also felt it was time for them to take the next step with their brand — which they welcomed with open arms.
At one point, we were doing branding, design, and build all at the same time due to time constraints. It was such a great team effort from everyone involved, and the results were incredibly pleasing for a 7-week turnaround.
Regarding the work itself, the essence was playful, colourful, bold, current environment. First, we aimed to understand the brand and create the foundations and culture of the company. Bold and curvy edges in the logo gave it that fun and playful element.
Then we brought more colour into the space with brand colours and base tones, tile finishes, and heavy rendered surfaces nearby. We also focused a lot of our attention on street appeal, given the location — stretching out into the street with boldness and colour, with a large overhead ceiling feature, elongated custom banquette seating, and outdoor high bar tables with brand-oriented umbrellas. We also added sensory experiences with the smell of fresh thyme and rosemary to entice the passing crowd.
Fricken really did pack a punch and has become a new local favourite.
