Petra

Brunswick Street Fortitude Valley, what a perfect location to showcase the new ways to present a new era of Convenience Store. Flow, functionality and presentation of the stores items were crucial in this venue, making it simple for the client to navigate their way directly to the items they required.

We achieved this by strong visual Branding and more functional aesthetic displays to elevate the products, we also brought new concepts to the store and new offerings with a strip back Cafe experience towards the front of the store to allow the customers to sit and watch the world go by.

As this is such an urban area, we chose materials to suit the governing surroundings, using lots of steel and timber to all the displays but also elevating the height of the tenancy with high vertical shelving, In keeping with the industrial environment, all walls and ceilings were textured to embody the impression of the concrete that surrounds the area.

We believe we captured the intentions of creating a new ideology on how convenient stores can be perceived, in our eyes we believe all spaces should impact their emotional well-being of All customers that pass through the space and we hope this will be achieved as the years go oWe believe we captured the intentions of creating a new ideology on how convenient stores can be perceived, in our eyes we believe all spaces should impact their emotional well-being of All customers that pass through the space and we hope this will be achieved as the years go on.